Start the day.
Open your inbox.
Another newsletter. Another mess.
Long paragraphs.
Little space between lines.
Bullet points nobody finishes.
A CTA to the blog.
Another one to an affiliate product.
One more to “join our community”
“Questions? Visit our Help Center”
All that placed between pictures and colorful banners.
It feels like walking through Times Square on psychedelics.
You skim.
You sigh.
And…
…you scroll past.
Welcome to the world of most email marketing.
Fact: average open rates are between 17–34%.
That means two-thirds of your audience doesn’t even see your masterpiece.
And the ones who do?
They’re deciding in seconds if your email is worth their attention.
Here’s the problem:
Brands try to do everything in one email.
Sell the product.
Educate the reader.
Upsell something else.
Click here, there, and everywhere.
The result?
Confusion.
And fast tracking to the bin.
Listen…
Having an email list is the single most profitable asset an online business can have.
It’s not my opinion, it’s Russel Branson’s (someone knows a little about that)
Once you have the chance to talk to your audience, in that intimate-far from social media distractions that is their inbox, you can’t waste the chance of connecting with them.
So… here’s a better approach:
- A catchy headline
- One idea per email.
- One clear CTA.
- Conversational, human tone (like talking to a friend).
- Maybe a witty line that makes them smile.
Less is more.
Simpler is stronger.
People reward clarity and personality.
Your newsletter isn’t a novel. It’s a conversation.
If it reads like a Philosophy lecture, you’re losing before you even start.