Start the day.
Open your inbox.
Another newsletter. Another mess.
Long paragraphs.
Little space between lines.
Several bullet points.
A CTA to the blog.
Another one to an affiliate product.
One more to “join our community”
“Questions? Visit our Help Center”
All that placed between pictures and colorful banners.
It feels like walking through Times Square on psychedelics.
You skim.
You sigh.
And…
…you scroll past.
That’s the world of most email marketing.
Fact: average open rates are between 17–34%.
That means two-thirds of your audience doesn’t even see your masterpiece.
And the ones who do?
They’re deciding in seconds if your email is worth their attention.
The problem is:
Brands try to do everything in one email.
Sell the product.
Educate the reader.
Upsell something else.
Click here, there, and everywhere.
The result?
Confusion.
And fast tracking to the bin.
Listen…
Having an email list is the single most profitable asset an online business can have.
It’s not my opinion, it’s Russel Branson’s (someone knows a little about that).
Once you have the chance to talk to your audience, in that intimate-far from social media distractions that is their inbox, you can’t waste the chance of connecting with them.
So… this is a better approach:
- A catchy headline
- One idea per email.
- One clear CTA.
- Conversational, human tone (like talking to a friend).
Less is more.
Simpler is stronger.
People reward simplicity and personality.
A newsletter shouldn’t be a novel.
If it reads like a Philosophy lecture, you’re losing before you even start.